Is your business on the first page of Google local maps? 82% of consumers use Google to find information online.
Case studies have shown that 96% of all searchers will never look past Google’s First Page. Consumers are using computers, laptops, tablets and mobile phones to find local businesses and services like yours.
People are going online and searching for services in their city or even in their neighborhood. To compete in Google Local Maps, your website needs to be extremely focused on the specific search terms that people are looking for and in the geographical areas that they’re interested in.
When one of your clients searches on Google for a product or service with a location identifier, say a neighborhood or a town or a city, that is exactly when Google’s Local Map will appear.
Here is a series of short videos straight from Google about how to take advantage of their Google My Business listing opportunity:
Google has changed this--->Typically, Google’s Local Map will showcase between 3 and 7 local places on Google’s First Page.
To this --->Google's local search results will list 3 local places on Google's first page.
July 2016:It is becoming apparent that what shows up at the top of the Google search results is now dominated by paid Adwords ads. On my computer screen and on a smartphone, the ads are all that I can see without scrolling down the page. See screenshots below:
Your Local Map Optimization is more important than ever, and puts your business right in front of the eyes of customers looking to buy. It gives your contact info and exact location with directions to local searchers looking for your product or service.
The factors that the algorithm takes into account when deciding the order of the results are a closely kept Google secret. Additionally, to make sure that the secret variables that determine the ranking order remain a secret, Google is constantly changing and altering the algorithm to mix up the results.
“This is where we come in. Getting your business ranked on Google’s Local Map and keeping it there is no simple task and requires constant up to date maintenance to counteract the changes that Google is constantly making.”
December 2015 update:You no longer have a Google+ business page that contains much useful information.
Please watch the short video below to see what has become of the former Google+ Local business pages:
Now that the Google + business pages are so cut down, optimizing the business' Google Maps listing is where you can still put some of the content that used to be available in the Google + business page. You can upload photos, respond to reviews, and post your business' open hours.
However, with the new configuration of the Google search results pages in 2016, it is becoming obvious that paid ads are going to be the way small and medium sized local businesses will get top of page visibility to reach their local market and local customers.
The Google 3-pack is still important, since that is where a business will have the link where their customers can read and leave reviews.
Placement in the Google local results is influenced by your business being listed in numerous online directories and other sites, and the consistency and accuracy of those listings are still important.
If you would like an analysis of your online listings, fill in and submit the form below.
The Online Snapshot will give you an overview of your current online presence, and what needs correcting or improving.