We know what keeps local business owners awake at night.
Working with varied businesses since 1997, we know the challenges involved in running a local business.
Competition is tough, and when economic conditions also are tough, the local business owner is faced with more challenges than ever before.
There are perpetually not enough hours in the day to do even the urgent tasks of running the business.
Is there ever time left over to research new technologies and opportunities for marketing the business? And after that, who has time to figure out how on earth to apply the new thingamajigs?
The fact of the matter is that change is happening at an exponentially accelerating pace, and business owners are embroiled in the day to day details of managing:
complying with regulations
Add to that, the worrying about how to make the payroll this week, and you have a recipe for total overwhelm, which does not leave time or energy for coming up with innovative and affordable ways to capture the attention of more customers and get them through the door, ready to buy.
With the rise of the Internet and the accompanying decline of the local newspapers' reach, if a business has traditionally run ads in the local paper and finds that the ads don't pull in business like they once did, what are they to do? We have heard repeatedly from local business owners that their newspaper ads do not work like they used to work.
So then what to do? Should they plunge into "social media", setup a Facebook page, make a few posts, add a couple of pictures, and wait for the crowds to "Like" their page? But what if no one even knows their page exists?
How about jazzing up their website, maybe that will help?
But there again, how do they get people to even visit their website?
Maybe it's time to try some sort of paid ads on Facebook or Google. They could shift their ad money from the newspaper to Facebook ads. But, when they buy a newspaper ad, they know exactly how much it will cost. How do they avoid losing their shirt on a runaway Facebook ad campaign? Scary thought, indeed.
Then they hear about Google going on a crusade to demote websites that are not "mobile-friendly". They wonder if their website is mobile-friendly. They find the google page that will test their website. Their website flunks. Now what?
To add insult to injury, they get a phone call from a friend who wants to warn them about a bunch of nasty reviews about their business in some crazy website the business owner never heard of, but apparently the rest of the world knows about.
They unsuccessfully try to convince themselves that those reviews online don't mattter, but those nasty reviews have a way of popping into their head just as they are about to fall into an exhausted sleep each night.
Is there any way to make sense of all these confusing and troubling thoughts? How does one make any decisions about these things they know little about?
If they could just find someone who knows about all this new-fangled online stuff, who could steer them in the right direction, they could sleep better at night.
Here is where we may be able to help.
Our mission has changed over the years from simply developing online stores to applying everything we know about the online marketing landscape to help individual businesses get a clear picture of the most promising strategies and tactics for their business to move ahead in this challenging business climate.
We analyze the business' current situation, and create a marketing plan that contains a custom, prioritized list of steps for the business to take to move forward. This list often includes successful strategies that combine the power of the web with more traditional advertising, to reach a result that would be impossible with just one or the other alone. We call that Online-Offline Fusion.
We don’t use gimmicks, but we do apply the best technologies to provide real, proven results.
Partnering with us will help your business succeed and help you grow towards being THE local industry leader in your field.
That’s the goal we strive for with each and every client.
Fill in our Contact Form to request to request a convenient time to talk with us.